On the Display Network, all keywords are considered broad match only. This means that you don't need to:
è Include plurals, misspellings, and other variants of your keywords Question 2 Explanation:
When optimizing your campaign, you can get ideas for negative keyword and placement exclusions lists through which AdWords tool?
è Placement performance report
It is important to identify special offers like "free shipping" before building an AdWords campaign in order to:
è create compelling ad text
An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:
è generate many impressions and very few conversions
Which formula does Google use to rank keyword-targeted ads on Google search?
è Maximum cost-per-click (CPC) bid x Quality Score
To determine which ad language to target to a user, the AdWords system refers to that user's:
è Google interface language setting
Which can be controlled at the ad-group level of an AdWords account?
è Geographic targeting
A My Client Center (MCC) account manager wants to grant Standard Access to a linked client. Before making this change, the account manager should consider that Standard Access users can:
è See average cost-per-click (CPC) costs.
What should an advertiser use to organize ad groups?
è Common themes
Which is one characteristic of the "Accelerated" delivery method?
è Ads are shown as frequently as possible until the budget is exhausted
In the case of a placement targeted ad on the Google Display Network, the Quality Score portion of calculating Ad Rank is based on:
è The quality of your landing page
An advertiser wants to increase click through rate (CTR). Which would help to eliminate irrelevant impressions?
è Add negative keywords to the ad group
Higher Quality Scores typically lead to:
è Lower costs and better ad positions
You can use the Contextual Targeting Tool to:
è see potential webpages where your ad can appear based on your keywords
How often does the AdWords system run an auction to decide which ads to show on the Google search page?
è Every time a user enters a search query
When setting up an AdWords account, choose your currency and permanent time zone carefully because:
è These cannot be changed once you've set up your account
An online retail company is based in the United States but ships to customers all over the world. If this company wants to serve Spanish language ads to Spanish-speaking users, which targeting option should be refined?
è Language targeting
Your text ad includes the phrase "Your friend has a crush on you, See more!". Why could your ad be disapproved according to AdWords policies?
è Ads can not simulate email inbox notifications or fake "friend/crush" requests
What happens when an advertiser sets a daily budget lower than the recommended amount, using the "Standard" delivery method?
è Ads will not show every time a user searches on the advertiser's keywords.
Location extensions can:
è Help nearby consumers find or call your nearest storefront
Quality Score on Google search is evaluated:
è every time someone does a search that triggers your ad.
A My Client Center (MCC) account functions primarily as:
è An umbrella account that allows for access to individual accounts with a single log-in
You are focused on reaching viewers with video content, and are looking to pay only when a user views your ad (CPV model). Which form of AdWords video advertising would be most appropriate?
è TrueView video formats
If your ad serving option is set to "optimize" and there are multiple variations of your text ads within the same ad group, AdWords will:
è Automatically try to show the best performing ad more often.
An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:
è Restrict the ads to specific sites and show them only when the content of a that site's page is relevant to the keywords.
Which is a best practice for creating effective ad text?
è Included price, promotion and exclusives
Which is a benefit of Manager Defined Spend (MDS)?
è Control over managed account budgets for My Client Center (MCC) account-users
Amy, a new account manager at Bob's agency, will be working with three specific accounts underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her access to only those accounts?
è Invite Amy as a read-only user on the MCC level, so she can view reports for the accounts she needs to see.
Which line of ad text would be disapproved based on Google's advertising policies?
è Best deals - click here
An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?
è The profit derived from a paid click
Google determines a keyword's Quality Score for search by considering all of the following factors, except:
è CPC bid
If an advertiser improves the Quality Score of a keyword, this keyword may:
è Earn the ad a higher average position
Which budget delivery option is most appropriate for an advertiser who wants AdWords to distribute ads evenly throughout the day?
With social extensions, how are +1's calculated for your ad and Google+ page?
è Only +1’s from your Google+ page are showing in the count that is visible on your ad
With the Smart Pricing feature in Display, if our data shows that a click from a Google Display Network page is less likely to turn into an actionable business result - such as an online sale, registration, phone call or newsletter sign-up - we may:
è Automatically reduce your cost-per-click bids on the Google Display Network
CPM stands for.
è Cost per thousand impressions
An advertiser wants to allocate additional budget to advertising a new product line. In order to accomplish this goal, the advertiser should create:
è A campaign with a separate daily budget specific to the product line
Which potential factor does Google use to calculate a search campaign's recommended daily budget?
Your ad is live on Google search, and you want to continue to check it over time to see if it is still running. Why is it advised that you use the Ad Preview and Diagnosis tool, instead of doing searches to find your ad on Google.com?
è By performing searches that trigger your ad, you'll rack up impressions without clicks, which can lower your click through rate and prevent your ad from appearing as often as it should.
What best describes Enhanced Cost-Per-Click (ECPC)
è ECPC is a CPC bidding feature that automatically bids more aggressively in auctions more likely to result in a conversion.
Advertisers on Google search accrue cost in AdWords when:
è Users click on their ads
An advertiser creates a new search campaign with the goal of driving traffic to a new website. The advertiser wants to spend very little time setting and managing individual keyword bids. Which is the best bidding option for this advertiser?
è Automatic cost-per-click (CPC)
If the cost-per-thousand impressions (CPM) option is not available for a campaign, the most likely reason is that the campaign:
è Is only opted into Google search and the Search Network
Which formula represents how Ad Rank is determined on Google search?
è Maximum cost-per-click (CPC) multiplied by Quality Score
Which are the required components of an ad group running on the Search Network?
è Text ad, keywords, default bid
What happens as a result of a search campaign consistently meeting its daily budget?
è Accelerated ad delivery
When sitelinks are set at both the campaign and ad group level, which will be displayed?
è Sitelinks at the ad group level.
If your campaign is opted into show ads on the Google Display Network, and your Display Network ads have a lower CTR than your existing search ads - how will this impact the quality score of your search campaign?
è Your ad performance on the Display Network does not affect your rank for search ads, so a lower CTR on the Display Network doesn't affect the Quality Score of your ads for search.
A benefit of My Client Center (MCC) is the:
è Ability to edit campaign settings across multiple accounts simultaneously
Quality Score and Ad Rank are calculated:
è Every time someone does a search that triggers your ad
By adding managed placements to a Display Network campaign - you can show your ad:
è On specific webpages, online videos, games, RSS feeds, and mobile sites and apps that you select.
Which is a benefit of search advertising with Google AdWords?
è Ability to pay for specific placement in top ad positions
If you've set a maximum CPC bid of $1 for your ads, and if the next most competitive bid is only $0.50 for the same ad position, what is the maximum CPC you would need to pay to show your ad - assuming your ad is similar in all other aspects?
Suppose you've created an ad group to advertise gourmet chocolate, and it includes keywords like "dark chocolate" and "gourmet chocolate bars." If you opted this particular campaign into the Google Display Network, what type of targeting would automatically be used to determine where your ads might show?
è Automatic placements would be used to contextually target sites that share the same themes as the keywords within your campaign
How do managed placements on the Display Network work?
è Advertisers manually select the desired sites on which their ads may appear
Which best describes keyword contextual targeting?
è Themes of keywords are matched to relevant content on websites where ads will appear
Which is a benefit of AdWords for search marketing?
è Acquire potential qualified customers
You've been targeting the entire United States in your scuba diving equipment ad campaign, but you know that much of the scuba equipment that is sold is to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?
è You create a separate campaign targeting only Hawaii so you can easily see how your campaign performs in that state, and adjust your budget.
In order for cost-per-click (CPC) ads and cost-per-thousand impressions (CPM) ads to compete with each other in the same auction on the Google Display Network, the AdWords system converts the CPC ad's bid to:
è An effective CPM conversion
The Opportunities tab with AdWords can be used to:
è Find keyword, bid, and budget ideas that can help improve your campaign performance
Which is a factor that Google uses to target ads to users based on physical location?
è Internet Protocol (IP) address
Ad groups should be used to:
è Organize your ads by a common theme, such as the types of products or services you want to advertise.
A keyword with a very low clickthrough rate (CTR) will usually receive:
è A low Quality Score on the Google Search Network
You're managing a campaign where budget is unlimited as long as ROI is positive, but something still limits how much you're able to effectively invest. What is it? Choose the most closely related answer.
è The value of traffic available for the keywords you're targeting.
What is a benefit of online advertising with Google AdWords
è Ads are displayed to users who are searching for a particular product or service
A lower CPA does not necessarily indicate higher profit. Why?
è A lower CPA may also have lower sales volume, reducing overall profit.
When resetting a password in AdWords, what should a user keep in mind?
è The new password is now required to access all other Google products with the affected Google Account log-in.
It is beneficial to create multiple ad groups in order to
è Break up keywords and ads into related themes
A primary benefit of location targeting is that advertisers can:
è Target any combination of countries, territories, and regions
You are starting a new campaign with the goals of achieving positive ROI and extending to all profitable traffic. How can the AdWords average daily budget setting help when starting out?
è It can help limit your costs and exposure while profitability is achieved
Which best describes the "Optimize" ad rotation setting in AdWords?
è The "Optimize" ad rotation setting allows the AdWords system to automatically shows the better performing ads more often.
Adding placements to an ad group:
è Does not affect the Quality Score for search
Someone using the Google Russian search domain (Google.ru) changes the language to English on the "preferences" page. This user may see ads targeted to:
è English speakers in Russia.
Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?
è Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive.
A bilingual user searches on Google.com (the Google U.S. domain) and has set Spanish as the preferred Google interface language. In order to target this particular user, which campaign language setting should an advertiser use?
The maximum cost-per-click (CPC) bid is the:
è Most an advertiser is willing to pay for each click on an ad.
How is CTR calculated ?
è Number of clicks your ad received divided by the number of impressions over a time period
Sam's Coffee Shop is launching a new campaign and would like greater exposure on mobile devices to attract users on the go. How can this be done?
è Enable a bid adjustment to bid more aggressively on mobile devices.
Why should you avoid adding duplicate keywords across ad groups?
è Identical keywords compete against each other, and the better-performing keyword triggers your ad.
Negative keywords can help advertisers refine the targeting of their ads, and potentially increase:
è The click through rate (CTR) of their ads.
When a campaign is showing as "Pending" within AdWords, it is:
è Inactive but scheduled to begin at a future date
What is the impact of poor landing page quality on an ad group?
è The keywords in the ad group will have a lower Quality Score
Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?
è Target market
What type of bidding method is used to manage Image ads on the Google Display Network?
è CPM and/or CPC
An advertiser adds negative keywords to an ad group within a search campaign. This means that the ad will not show if the negative keywords:
è appear in a user's search query
Which method would be recommended for an advertiser who is trying to increase the Quality Score of a low-performing keyword?
è Modify the ad associated with that keyword to direct to a highly-relevant landing page
By monitoring ad campaign performance, an advertiser may obtain the information needed to:
è determine if campaigns are meeting overall marketing and conversion goals
The main goal of automatic cost-per-click (CPC) bidding is to:
è Generate as many clicks as possible within an advertiser's target budget
What do you understand by the word "reach" in context of Google AdWords?
è AdWords advertisers are able to reach the right audiences who are actively searching for what an advertiser is offering (like products, services or information)
Grouping similar keywords together in an ad group will:
è Allow an advertiser to create ads relevant to those keywords